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Puneet Dudeja, Director - Business Development, South Asia, WGSN
Puneet Dudeja, Director - Business Development, South Asia, WGSN
Business Development Director for South Asia, WGSN

Brand Strategy India: Cultural Resonance Becomes the New Competitive Edge

As India’s consumer landscape rapidly diversifies, cultural relevance is no longer a creative layer; it is a strategic imperative. In 2025 and beyond, brands will win not by speaking louder, but by speaking closer to lived realities. With Gen Z and Millennials increasingly shopping with intention, emotional resonance, cultural fluency and sensory connection are reshaping…

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