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Brand Concepts partners with United Colors of Benetton for exclusive travel collection in India

Brand Concepts Ltd. is all set to launch its new range in partnership with United Colors of Benetton; the collection to include Travel Gear, Handbags, Small Leather Goods & Accessories

This collection will be available at retailers owned by Brand Concepts Ltd. and Flagship stores of United Colors of Benetton. With this partnership, Brand Concepts also announced the opening of their new Bagline store at Infinity Mall, Malad, Mumbai.

Indore, August 2023: Brand Concepts Ltd, a leading Fashion retail house for travel gear, handbags, and lifestyle accessories in India, recently announced a partnership with one of the world’s most popular fashion companies United Colors of Benetton, to launch an exclusive collection of travel accessories and small leather items in the Indian market.

This one-of-a-kind collaboration is part of a licensing agreement in which Brand Concepts will lead overall design, manufacturing, and distribution, while United Colors of Benetton India will lead creative inspiration based on the brand’s DNA of colors and Italian heritage.

This collection will be available across all Bagline stores and will feature modern designs, affordable pricing and environmentally friendly solutions; all supported by high-quality production. Brand Concepts is committed to providing the best customer experience, which is supported by its newest Bagline store launch that took place on 2nd August at Infinity Mall, Malad, Mumbai. The store will also feature a first-of-its-kind, Endless Aisle technology that aims to improve the customer journey and deliver a unique “touch and feel” experience.

Abhinav Kumar – Director & CEO of Brand Concepts Ltd commented, “With the ever-changing market dynamics, Brand Concepts is embarking on a fresh and innovative approach to connect with our valued fashion-conscious consumers. Throughout our journey, we have consistently sought exhilarating collaborations to offer stylish and sustainable products to our audience.

This partnership with renowned global fashion brand, United Colors of Benetton, represents a merging of iconic legacies and a shared passion for innovation. Together, we aspire to revolutionize the fashion industry in India, creating a powerful synergy that captivates and inspires. Our confidence in this collaboration stems from the belief that it will leave a lasting impact in the industry. We extend our heartfelt gratitude to our dedicated team members and cherished customers for their unwavering support, propelling us towards this remarkable milestone.”

Speaking on this partnership, Ramprasad Sridharan CEO and MD, United Colors of Benetton India, said, “We are excited to announce our alliance  with Brand Concepts; this collaboration marks a critical milestone in our journey, combining the unrivaled experience of both organizations to produce creative, fashionable, and useful products to our discerning consumers in India.”

“At United Colors of Benetton, we have always been dedicated to providing our audience with products that exemplify Italian craftsmanship, contemporary design, and a strong sense of sustainability. We hope to enrich the travel experience with a touch of timeless elegance and convenience through this strategic relationship with Brand Concept; a company known for its industry expertise. We’re teaming up with Brand Concept in India to redefine the world of travel gear and small leather goods, setting new standards for quality, durability, and aesthetics’, he added.

This exclusive selection, curated specifically for the Indian market, will be available on Bagline’s official e-commerce channel,

Additionally, customers can purchase these products from prominent online marketplaces like, Myntra, and other leading e-commerce platforms in India.

About Brand Concepts

Brand Concepts Ltd is a leading Fashion Retail House in India, specializing in Travel Gear, Handbags, and Lifestyle Accessories. We provide Design to Omnichannel Retail solutions for both international and in-house premium brands, including renowned names like Tommy Hilfiger, United Colors of Benetton, Aeropostale, The Vertical, and Sugarush.

Our reputation is built on delivering trendy, innovative, and top-quality products, with a focus on Travel Gear items like Luggage Trolleys and Backpacks, as well as Small Leather Goods such as Belts and Wallets for Men and Women. Our diverse collection also includes Women’s Handbags and Lifestyle accessories. With a continuous drive for technical expertise and an increasing market share, we have grown more efficient and robust over time. Our mission remains dedicated to making the latest trends accessible to all, transforming them into attainable fashion statements

About Benetton Group and United Colors of Benetton:

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of over 4,000 stores and workforce of over 7000 employees.

Believing in concepts like eco-friendly practices, sustainable sourcing methods (sourcing 58% sustainable cotton), human dignity and societal transformation – the Group has a consolidated identity comprised of color, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands.

United Colors of Benetton’s commitment to women empowerment has always been a central feature of the brand. Through its communications campaigns and collaborations with leading non-profit organizations, it aims to make people reflect on women empowerment; a subject of universal relevance.


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