Bombay Shaving Company has introduced a hair removal spray for men.
“The young Indian male is curious to know more about better hair removal options. The more we look at data, the more we’re convinced that there’s a totally new Indian man out there, involved and committed to raising their personal hygiene and grooming game. A quick look at queries across search engines is proof enough. They’re asking for better – more convenient, more pleasing experiences. They want to know more about how they can improve their persona and personality. As a brand committed towards creating better hair removal experiences through consumer focused innovations, we feel this product fits the bill in every aspect, and we are looking forward to growing and leading this category and helping men make better grooming choices,” said, Deepak Gupta, Co-Founder and COO, Bombay Shaving Company.
The company claims that the hair removal spray smells great, has pleasing texture and form, and is infused with the goodness of natural ingredients like, charcoal and aloe vera. It goes on to assert that the product has been specially formulated keeping Indian conditions, climate, and hair types in mind. It also comes with a helpful spatula for neat hair removal after application.
The product has been launched across leading ecommerce channels and strategically placed in retail stores and gyms in key geographies, with a special emphasis on the North and Northwest regions of the country.