Women’s activewear brand Blissclub has announced the launch of its 16th store at ELAN, Gurugram.
This marks a strategic expansion in Blissclub’s offline retail journey and reaffirms the brand’s commitment to deepening its presence in the Delhi-NCR market.
Located in one of Gurgaon’s most promising high-footfall zones, the ELAN EPIC MALL store is the latest in Blissclub’s retail partnership with the Elan Group.
Minu Margaret, CEO & Founder – Blissclub, said, “We are thrilled to open our doors at ELAN EPIC MALL—the first and only mall in this part of Gurgaon, and a space catchment we have strong conviction in. The customer base here is dynamic, fashion-forward, and constantly on the move—exactly who we build for. Our offline stores aren’t just about sales—they’re about meeting our community where they are, giving them space to move, explore, and connect. And ELAN EPIC is the perfect place for that.”
Spanning over 600 sq. ft., the store houses Blissclub’s hero collections—from performance bottomwear and everyday topwear to sports bras, innerwear, travelwear and many more collections to come.
Omnichannel brand Blissclub is chasing a larger retail vision, the brand is eyeing to take its online customers offline by creating immersive, high-touch experiences across India. The brand has over 20 stores in the pipeline for 2025 in cities including Pune, Ahmedabad, Hyderabad, and more. The brand is also available at its own e-commerce website, and across multiple marketplaces including Myntra, Amazon, and quick commerce platform Zepto.
