Popular youth-centric fashion brand Bewakoof has strengthened its offline presence with the launch of its first store in Indore, located at Phoenix Citadel mall.
Announcing the opening, Prabhkiran Singh, Founder and CEO of Bewakoof®, described Indore as a city with “magic, warmth, and an unmistakable dilwale spirit.”
“Indore, we’ve been dreaming of you. And now, the heart of Madhya Pradesh has its very own yellow BEWAKOOF® corner. There’s something special about cities that fully embrace who they are. Indore has that magic, that warmth, that unmistakable “dilwale” spirit. So whether you’re a local or just passing through, drop by and say hi at Phoenix Citadel, Indore. Let’s paint this beautiful city our favourite shade of yellow,” Singh wrote on LinkedIn.
The store offers the brand’s signature quirky and casual fashion collections, catering to both locals and visitors.
Bewakoof®, part of TMRW House of Brands, has been steadily growing its offline footprint alongside its strong digital presence, aiming to create more direct connections with customers through physical retail spaces. The brand is currently present in key retail hubs in cities including Delhi, Bengaluru, Chandigarh, Kerala, and more.
