A|X Armani Exchange has launched its Fall Holiday 2025 Watch Collection, showcasing bold designs, modern versatility, and precision craftsmanship. The collection features everything from A|X Sync models to polished gold-tone chronographs, offering timepieces that make a style statement while remaining practical for everyday wear.
“Wearing A|X has always felt like a reflection of confidence and individuality. This year’s collection is no exception — it’s dynamic, expressive, and designed to turn heads. Shot against neon backdrops and digital lights that echo the energy of club culture, the campaign brings that fearless spirit to life. I’m excited to represent a brand that stands for modern self-expression,” says Kartik Aaryan, Brand Ambassador, A|X Armani Exchange Watches.
Fall Collection 2025
Available from September 2025, the Fall lineup introduces the A|X Sync series, blending modern design with everyday versatility. Key highlights include:
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AX4189 & AX4190: Matte black chronograph with rose gold-tone case and black silicone strap; 42mm brushed blue chronograph with matching bracelet.
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AX2822: Brushed green matte dial with rectangular gold-tone stainless steel case and matching bracelet, featuring quartz movement and chronograph sub-dials.
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AX2465: 46mm textured black skeleton dial, multifunction quartz movement, and sleek black-tone stainless steel bracelet for bold, versatile style.
Holiday Collection 2025
Launching in December, the Holiday series brings two 44mm automatic styles to the A|X Sync collection:
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AX4194 & AX4195: Gold-tone with matte black dial and gunmetal with textured gray dial, both with precision automatic movement and double-press deployant buckles.
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AX1771: 44mm chronograph with green sunray dial, silver-tone stainless steel case, matching bracelet with polished links, and two-pusher foldover clasp.
“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” – Giorgio Armani
