Japanese sportswear brand ASICS has launched its limited-edition race day merchandise for the upcoming TCS World 10K Bengaluru 2025. As the official sports goods partner of the prestigious World Athletic Gold Label Race, ASICS has drawn inspiration from the serene Nandi Hills to craft this exclusive collection. The collection is now available online and in stores across India.
A Tribute to Endurance and Natural Beauty
The collection celebrates Nandi Hills—a beloved retreat for runners and nature lovers, known for its mist-clad peaks and breathtaking sunrises. Featuring Arctic Sky and Vapor hues, the apparel reflects the perfect blend of performance and nature, motivating runners to push their limits.
Performance-Driven Race Day Gear
The ASICS x TCS World 10K Bengaluru 2025 collection includes a Graphic Tee made from 100% polyester interlock fabric, ensuring lightweight breathability and sweat-wicking comfort.
The highlight is the Novablast 5 Limited-Edition Running Shoes, featuring FF BLAST™ PLUS cushioning for superior bounce and responsiveness. Designed in a Brilliant White Sky colorway with Nandi Hills imprints, these shoes evoke the feeling of running ‘above the clouds.’
ASICS’ Commitment to the Running Community
Rajat Khurana, Managing Director, ASICS India & South Asia, said, “We return humbled and excited as the official sports goods partner for TCS World 10K Bengaluru 2025 edition. Our vision is to provide runners with not just apparel and footwear, but a complete race-day experience that resonates with the city’s vibrant running culture. The cutting-edge technology and thoughtful design of the merchandise will empower participants to run stronger, feel lighter, and truly embrace the spirit of movement.”
Vivek Singh, Joint MD, Procam International, said, “ASICS has been a steadfast partner of the TCS World 10K Bengaluru, continuously elevating the running experience with state-of-the-art merchandise. The 2025 race day collection reflects the brand’s commitment to innovation and community-inspired running gear.”
With 117 stores across India, ASICS remains a leading choice for athletes and fitness enthusiasts.
