Apparel Group has announced the launch of Levi’s Kids in India with the opening of its first exclusive brand store at Lakeshore Mall, Hyderabad. The launch marks a key milestone in Apparel Group’s partnership with Levi Strauss & Co., bringing the global denim brand’s kidswear offering to the Indian market through a standalone retail format.
The Hyderabad store introduces Levi’s Kids to India’s premium kidswear segment, catering to growing demand for international brands focused on quality, durability, and everyday comfort. The store has been designed as a family-oriented retail space, reflecting Levi’s heritage while offering a contemporary shopping experience.
The collection caters to children aged 4–16 years, featuring denim-led assortments and everyday essentials that combine Levi’s signature American design language with kid-first functionality and durability.
Abhishek Bajpai, Chief Executive Officer – Apparel Group India said, “The introduction of Levi’s Kids marks an exciting milestone in our journey of bringing world-class brands and value-driven retail experiences to Indian consumers. Premium kids wear is a high-potential category, and Levi’s – backed by its heritage, trust, and universal appeal, is uniquely positioned to lead it. We look forward to building a strong and enduring footprint for Levi’s Kids in India”.
Located at Lakeshore Mall, the new store also serves as a blueprint for a phased nationwide expansion, with additional outlets planned across key metros and high-growth urban centres. In addition to the newly opened exclusive store, Apparel Group also operates a Levi’s Kids shop-in-shop located in Maharashtra, which opened in 2025 following the brand’s India launch.
With this launch, Apparel Group further strengthens its presence in India’s fashion retail landscape, leveraging its global expertise to scale international brands and deliver differentiated retail experiences in the Indian market.
