Haircare brand Anomaly by actress Priyanka Chopra Jonas launches two new products on the occasion of its one year anniversary in India, the company announced in a release on Wednesday. The celebrity brand has launched a strengthening shampoo and a repair conditioner, which is exclusively available on Nykaa for Rs 820.
The strengthening shampoo is crafted with a fusion of rice water and amla oil to diminish breakage and the repairing conditioner is infused with hyaluronic acid and shea butter, which works to strengthen and hydrate hair, the release added.
“Anomaly’s journey in India has been nothing short of incredible, and we are immensely grateful for the love and support we’ve received from our patrons. Our 1st Anniversary is a testament to the shared passion for effective, nature-inspired haircare,” Priyanka Chopra Jonas, founder of Anomaly said.
“With the launch of the Strengthening Shampoo and Repairing Conditioner on Nykaa, we’re excited to offer even more options for all my beauty allies to elevate their hair care routines,” Priyanka added.
Founded by actress Priyanka Chopra Jonas, Anomaly is a haircare brand offering end-to-end hair care solutions via shampoos and conditioners for different hair needs, hair and scalp oil, dry shampoo and bonding mask. The brand is focused on clean, effective formulas and sustainable recycled packaging made from 100% plastic trash.
Founded in 2012 by entrepreneur Falguni Nayar, e-commerce-first platform Nykaa is a lifestyle-focused consumer technologies company. Since its launch, the platform has expanded its product categories by introducing online platforms Nykaa Fashion and Nykaa Man. The company offers 4,078 brands and over 3.1 million product SKUs through its website and mobile applications as of August 31, 2021.