Homegrown vegan lifestyle brand Zouk has opened its 17th store in India at Inorbit Mall, Hubballi, Karnataka.
The store was launched on the auspicious day of Ganesh Chaturthi, and on the occasion of the launch, Co-Founder, Pradeep Krishnakumar, wrote on LinkedIn: “Some new beginnings feel like a homecoming. Hubballi – we are here!”
“Our data always told an incredible story: thousands of customers in Hubballi had already welcomed Zouk into their homes through our D2C data. When our team visited, the city’s warmth and vibrant energy confirmed everything. We knew we had to be here, and what better day to make it official than today (August 27, 2025)?” Krishnakumar further wrote in his post.
The Beginning
Founded in 2016, Zouk is a proudly Indian, 100% vegan brand offering handcrafted bags, luggage, and accessories. Operating in the booming US$17 billion online fashion and lifestyle market, Zouk reaches customers via its website, app, and platforms like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce players such as Blinkit, Zepto, and Swiggy Instamart.
Zouk currently fulfills nearly 40,000 online orders every month. Early this year, the brand also ventured into the travel segment with a women-first luggage line, further strengthening its commitment to stylish and functional accessories for modern Indian consumers.
ALSO READ: Zouk streamlines e-commerce operations to support rapid growth
Technology Integration
With growing demand from both metro cities and smaller towns, Zouk is now using Unicommerce’s integrated platform to manage warehouse operations, track inventory, and streamline returns.
For smoother shipping, Zouk also uses Shipway, a logistics automation solution by Unicommerce, which helps select the most efficient courier partners and enables reverse logistics and tracking across 29,000+ pin codes.
In February 2025, Zouk brought Bollywood actress Kriti Sanon onboard as its new brand ambassador.
