Bata India Limited has elevated Jasleen Kaur G to Head of Marketing, according to an announcement she shared on LinkedIn on Wednesday. The move follows two years in which she led category marketing and public relations for the company’s portfolio of brands.
Jasleen joined Bata in October 2024 as Head of Category Marketing & PR. In that role, she oversaw brand management and marketing for Bata, Hush Puppies, Scholl, Bubble Gummers, Nine West, Power, Floatz and North Star, a portfolio spanning formal, casual, kids’, comfort and sports footwear.
She brings more than a decade of experience in fashion and lifestyle marketing. Her longest stint was at Benetton Group, where she worked for over seven years and rose from Deputy Manager, Digital Marketing & PR, in 2015 to Head of Marketing, Public Relations & Sustainability for India, Nepal, Sri Lanka and Myanmar.
In July 2022, she moved to Reliance Brands Limited as Assistant Vice President, Marketing, heading marketing and PR for Hugo Boss, Mothercare and Hamleys in India. She left in February 2023 to found Indiawood Global, which she ran until joining Bata in October 2024.
