Bengaluru-based sneaker brand Comet has brought on actor Saif Ali Khan for Aeres, the most considered collection in its lineup. The tie-up is Khan’s first official brand collaboration on Instagram.
Aeres pairs refined aesthetics with a contemporary sensibility, and is built around timeless design for those who prefer their style understated but never ordinary. Comet said the collection reflects its evolving approach to sneaker design and its continued exploration of a more elevated side of sneaker culture.
For the brand, Khan was the natural choice to carry that message. His personal style and easy, nonchalant persona, along with an appeal that cuts across generations, matched what Comet wanted Aeres to say.
Utkarsh Gupta, co-founder of Comet, said, “With Aeres, we wanted to create something that represents the most elevated expression of Comet. We wanted someone who could embody the understated sophistication of Aeres without trying too hard. Saif is arguably one of the coolest millennials, with a sense of style and aura that feels completely his own. His effortless appeal across generations made him a seamless fit for our classiest collection yet.”
Khan added, “I’m not someone who likes to overthink getting dressed. If something looks good and feels right, that’s usually enough for me. I liked what Comet has done with Aeres; the designs have character, and they’re the sort of sneakers you can build an outfit around or simply throw on and head out.”
Founded in 2023 by Utkarsh Gupta and Dishant Daryani, Comet is a Bengaluru-based sneaker brand focused on redefining India’s sneaker culture. It is known for story-led designs and bold innovation, with a range that spans everyday essentials and limited releases through The Vault. Every pair is designed and developed in-house, including the brand’s proprietary Spacewalk™ and SpacewalkX™ soles.
Comet has 11 retail stores across India and a growing presence on leading online and offline platforms.
