VERO MODA India has rolled out its first dedicated mobile shopping app, now available on iOS and Android, marking a significant step in the fashion brand’s digital expansion within the country.
The app brings VERO MODA’s complete collection directly to customers’ smartphones while integrating closely with the brand’s extensive retail footprint across India. Rather than functioning as a standalone online store, the app has been designed as a companion to how shoppers actually move through their fashion journey — spotting a look while commuting, trying it on during a weekend mall visit, and reordering a favourite piece in a different colour weeks later.
At the heart of the launch are two features aimed at making the transition between digital and physical shopping seamless:
- Product SKU Scan — Customers who find an item in-store that isn’t available in their preferred size or colour can scan the barcode or enter the style number to instantly view the product online, complete with full size, colour, and detail information.
- In-Store Availability — Shoppers browsing online can check real-time stock at nearby VERO MODA stores before heading out, ensuring every store visit counts.
Together, the two features are designed to erase the line between app and store, allowing customers to move fluidly between discovering a product in one channel and completing the purchase in the other.
VERO MODA is one of Europe’s most recognised high-street fashion brands and the first label launched by BESTSELLER. Founded in 1987, the brand has built its identity around elevated everyday style and versatile collections that celebrate individuality.
In India, VERO MODA has established itself as a leading destination for women’s western wear, with a presence spanning 56 exclusive brand outlets and more than 312 shop-in-shops nationwide, in addition to its website, the new app, and major online marketplaces.
