H&M India has accelerated its omnichannel expansion strategy with a dual milestone that strengthens both its physical and digital presence across the country. Within a fortnight, the Swedish fashion retailer opened three new stores—its second outlet in Raipur at Zora The Mall, a new store in Bhopal at Bansal Plaza, and its first-ever store in Visakhapatnam at Inorbit Mall—taking its India network to 74 stores. Almost simultaneously, the brand made its debut on Nykaa Man, expanding its digital reach to one of India’s fastest-growing men’s lifestyle platforms.
For H&M, the move represents another step in its long-term ambition of “liberating fashion for the many” by allowing consumers to discover and shop the brand wherever they choose. Helena Kuylenstierna, CEO of H&M India, described July as a landmark month for the company, highlighting the opening of stores number 72, 73 and 74 alongside the Nykaa Man launch. Amit Kothari, Head of Customer Activation and Marketing, echoed the sentiment, saying every new store and digital touchpoint is an opportunity to become part of customers’ everyday lives.
The Nykaa Man storefront brings one of H&M’s most comprehensive digital assortments for men to a new audience. The range spans thousands of products across wardrobe essentials, shirts, denim, trousers, hoodies, sweatshirts, activewear, footwear and accessories. Entry-level Regular Fit T-shirts begin at ₹499, while multi-pack T-shirts start at ₹1,299. Easy-Iron shirts are priced from ₹1,499, Oxford shirts at ₹1,799, hoodies between ₹1,499 and ₹1,999, jeans from around ₹1,999, and trainers from ₹2,999, positioning the assortment across both everyday basics and premium casualwear.
The launch is supported by an introductory promotional campaign offering an extra 20% discount on the H&M assortment available through Nykaa Man, alongside the platform’s fulfilment capabilities and authentic brand sourcing.
To introduce the partnership, H&M has rolled out a campaign featuring actor Ahan Shetty, presenting the collection through a relaxed, lifestyle-led visual narrative inspired by candid moments rather than conventional fashion advertising. The campaign focuses on timeless essentials, contemporary silhouettes and effortless everyday dressing, reinforcing the brand’s positioning around accessible fashion.
The latest expansion underlines how H&M is increasingly viewing India’s growth opportunity through an integrated omnichannel lens rather than treating physical retail and e-commerce as separate channels. While new stores continue to deepen market penetration across emerging cities, partnerships with platforms such as Nykaa Man significantly broaden digital discovery among younger, fashion-conscious male consumers. Together, the two initiatives strengthen H&M’s ability to offer a seamless shopping experience across every customer touchpoint, reflecting the company’s strategy of combining store expansion with wider digital accessibility.
