TASVA, the premium ethnic menswear brand from Aditya Birla Fashion and Retail Limited (ABFRL) created in collaboration with designer Tarun Tahiliani, has opened a new store in Lower Parel, Mumbai.
The store is positioned as more than a retail outlet, aiming to offer customers an immersive shopping experience built around contemporary Indian craftsmanship, precision tailoring and personalized service. The new outpost will cater to shoppers seeking wedding couture, festive wear and elevated occasion dressing, with curated collections spanning the brand’s signature silhouettes.
The launch was announced by Varun Sharma, National Head of Retail at TASVA. “Whether you’re looking for wedding couture, festive wear, or elevated occasion dressing, we invite you to discover our thoughtfully curated collections and experience the warmth of our service,” he wrote on LinkedIn.
TASVA was launched in December 2021 as ABFRL’s flagship menswear label, catering to the premium occasion-wear segment with high-quality celebration wear for men in collaboration with designer Tarun Tahiliani.
The brand now operates over 65 stores across 17 Indian states, with Tahiliani retaining creative control while ABFRL provides operational and retail strength through its multi-brand and D2C infrastructure.
