Lab-grown diamond jewellery brand Solitario has entered the devotional luxury segment with the launch of Divine India collection.
The launch event featured a performance by Indian politician and playback singer Maithili Thakur, including devotional songs and Marathi bhajans. The event also included a 3D unveiling of the Divine India Collection, a range of diamond-studded idols and collectibles depicting Lord Ganesha, Lord Shiva, Lord Krishna, Lord Rama, and Lord Hanuman.
The collection’s centrepiece is an 8 kg Diamond Ganesha Murti set with 1,489 Solitario Signature Diamonds totalling 124 carats.
Alongside the collection, Solitario introduced a service through which customers can bring personal idols — including home temple murtis, festive Ganesha idols, and deities placed in offices or other places of worship — to Solitario stores for custom diamond ornamentation. The company also offers diamond jewellery pieces designed to be placed on idols during festivals and removed and preserved afterward.
ALSO READ: Solitario sets sights on 200+ points of sale by September 2026, eyes global push, IPO
Speaking about the initiative, Ricky Vasandani, Founder & CEO, Solitario, said, “At Solitario, innovation has always been at the heart of everything we create. The Divine India Collection marks the beginning of a new chapter for us—one where devotion meets diamonds, tradition meets innovation, and timeless spirituality is celebrated through exceptional artistry. Through this collection, we hope to offer meaningful expressions of faith through creations designed with care, reverence, and craftsmanship, while also bringing greater versatility to how these pieces can be cherished across festivals and special occasions. As spiritual gifting continues to evolve, we believe the collection will resonate with those seeking to celebrate devotion in a truly timeless way.”
Solitario is a lab-grown diamond jewellery brand. The company combines lab-grown diamond technology with jewellery craftsmanship and positions its products as an alternative to mined diamonds. Solitario operates stores across multiple markets.
