The National Award-winning actor fronts the brand’s latest campaign, ‘Vogue Eyewear Journeys’, a visually rich exploration of self-discovery and personal style…
Vogue Eyewear has announced Kriti Sanon as its newest female brand ambassador, pairing her with actor Shahid Kapoor, who continues his longstanding association with the brand. The announcement comes alongside the launch of the brand’s latest campaign, ‘Vogue Eyewear Journeys’, which explores fashion as an evolving, deeply personal experience.
The campaign centres on the idea that style is not fixed, but rather mirrors the ongoing process of self-discovery. Its visual narrative follows protagonists encountering different versions of themselves across moments in time, with the tagline — “when you meet you, you find you” — anchoring its philosophical core. Transitions between these parallel selves are rendered through windows, a deliberate motif alluding to perspective and personal expression.
“Vogue Eyewear is on trend, versatile and resonates perfectly with my personal style. I’m excited to join them with their latest campaign that explores constant reinvention, as we explore new aspects of our own personality. The campaign beautifully captures this journey of self – discovery and how style play a key role in self -expression,” says Kriti Sanon.
“What I’ve always appreciated about my journey with Vogue Eyewear is how naturally it aligns with my own sense of style… unforced, evolving, and personal. This campaign captures that spirit. Having Kriti join the brand adds a fresh dynamic; she has a strong, individual point of view that complements it beautifully,” says Shahid Kapoor.
The collection is available at leading stores and online, priced between Rs 3,000 and Rs 10,000.
Conceptualised by Network Advertising, the campaign was directed by Emmy-nominated filmmaker Suraj Wanvari and shot by photographer Prasad Naik. It has rolled out across digital, social media, print, and out-of-home platforms.
Vogue Eyewear is part of the EssilorLuxottica portfolio, the global eyewear giant that reported consolidated revenue of €28.5 billion in 2025 and operates across 150 countries.
