French sportswear brand Lacoste has transformed the Galeries Lafayette store in Mumbai into a tennis-inspired experiential destination, marking what the retailer is calling the first-of-its-kind immersive store takeover in India.
The activation, timed to coincide with the Roland Garros season, showcases the Lacoste x Roland Garros Limited Edition Collection — a capsule range of polos, t-shirts, sweatshirts, caps, bags and ready-to-wear that blends tennis heritage with contemporary French style. The collection, rooted in the sport’s visual codes, is designed for both on and off the court and is available for a limited period.
The takeover spans the length of the store, featuring branded installations, tennis-inspired visual merchandising and interactive moments evoking the atmosphere of the Parisian Grand Slam. It also includes exclusive Novak Djokovic tournament merchandise, spotlighting pieces drawn from the champion’s on-court wardrobe.
Sathyajit Radhakrishnan, CEO, Galeries Lafayette, India & International Brands at ABFRL said, “At Galeries Lafayette Mumbai, our focus is on creating immersive retail concepts that bring together fashion, culture and community in a way that goes beyond traditional shopping. As Indian consumers increasingly seek experiences alongside products, we see a strong opportunity to create distinctive retail moments that connect global brands with local audiences in more engaging and culturally relevant ways. The Lacoste x Roland Garros takeover is a strong reflection of our broader vision for luxury retail in India.”
The launch event, scheduled for Friday, May 22, will be attended by actors Ahaan Shetty, Prateik Smita Patil and Jim Sarbh.
Galeries Lafayette Mumbai is a partnership between the iconic French department store, founded in Paris in 1894, and Aditya Birla Fashion and Retail Limited (ABFRL). Lacoste, established in 1933, operates across 98 countries through a network of 1,100 stores.
