Swiss watch brand Longines expanded its footprint in Hyderabad on Sunday, opening a new boutique at Inorbit Mall with Bollywood actress and brand ambassador Sara Ali Khan doing the honours.
Sara, who serves as a Friend of the Brand for Longines, inaugurated the outlet before heading to the brand’s existing Jubilee Hills store for a private meet-and-greet with select customers.
The launch was accompanied by a fashion show at Inorbit’s atrium, where Khan walked the ramp wearing a piece from the brand’s newly unveiled PrimaLuna collection — a line the brand describes as a reimagination of its philosophy that ‘true elegance evolves while remaining fundamentally timeless.’
The PrimaLuna collection features refined case proportions, a new date display and moonphase complication, and intricate gem-setting. Its standout piece carries a blue mother-of-pearl dial encircled by a bezel set with 48 hand-selected sapphires.
The Inorbit Mall boutique stocks the full Longines range, spanning the feminine PrimaLuna and DolceVita lines, the sporty HydroConquest, and the heritage-focused Master Collection.
Founded in Saint-Imier, Switzerland in 1832, Longines is a member of the Swatch Group and is sold in over 130 countries.
Longines Boutiques:
Ground Floor Unit No G05 & G06 Inorbit Mall, 500081 HYDERABAD, Telangana.
8-2-293/82/A/11, 03, Road No:36, 2nd Floor, Jubilee Hills, 500033 HYDERABAD, Telangana.
