Metro Brands Limited (MBL), one of India’s largest footwear specialty retailers, has officially appointed Harshavardhan Chauhaan as its Chief Marketing Officer (CMO) and Senior Management Personnel.
Chauhaan transitions to Metro Brands from his role as the Founding Visionary and Chief Belief Officer at Bharat YEF. He will report directly to Metro Brands’ CEO, Nissan Joseph and will lead marketing and customer strategy across formats and channels, with a focus on strengthening brand equity and driving sustainable growth.
“Grateful for the opportunity to join Metro Brands as Chief Marketing Officer. The company’s scale, strong brand portfolio, and growth agenda present a significant opportunity to further strengthen brand, customer, and omnichannel capabilities. I look forward to working with the leadership team as we build the next phase of sustainable growth,” Harshavardhan Chauhaan, Chief Marketing Officer wrote on LinkedIn.
With over 18 years of experience, Chauhaan is a recognised leader in the retail, e-commerce, and MarTech (Marketing Technology) sectors. Prior to Bharat YEF, he served as the Global Chief Marketing & Brand Officer at Trident Group.
Other Key Previous Roles include:
- Spencer’s Retail (RPSG Group): Served as Chief Marketing & Omnichannel Officer, overseeing brands like Nature’s Basket.
- DLF Shopping Malls: Head of Marketing & Digital Transformation, where he pioneered “Phygital” retail experiences.
- ShopClues: Director & Head of Merchant Strategy.
- Other Notable Stints: Godrej Group, Reckitt Benckiser, and Accenture.
Chauhaan’s appointment comes at a time of significant financial strength for the company. In its Q3 FY26 results (ended December 31, 2025), Metro Brands achieved a record revenue, crossing Rs 800 crore milestone for the first time in a single quarter (15% YoY growth). During this period, the company’s profitability surged 33% in Net Profit (PAT).
His expertise in ‘Phygital’ retail is expected to play a critical role as the company sharpens its focus on omnichannel expansion and customer-centric growth strategies.
