Fabindia, India’s leading lifestyle brand, has announced the launch of Spring 2026 campaign, ‘The Song of Spring,’ featuring the new Chikankari collection. It spans diverse categories including Ethnic and Western styles for Men, Women, and Kids.
Reimagining centuries-old embroidery for the modern wardrobe, the collection fuses traditional craftsmanship with bold textile innovation. Moving beyond classic pastels, the range introduces a vibrant palette of plum, berry, and fuchsia across cotton, crepe and yarn-dyed textures. From versatile co-ord sets and tailored vests to fluid resort dresses and saris, the silhouettes offer a sophisticated mix of heritage and ‘sharp’ contemporary style. The collection’s centerpiece is a striking monochrome series, using high-contrast black-and-white embroidery to transform this traditional craft into a bold, modern statement.
While commenting on the launch, a Fabindia spokesperson said: “Behind every thread is a heartbeat; behind every pattern, a lifetime of devotion. To provide deeper context to the craftsmanship, we have released a film highlighting the master craftspeople within the artisan clusters. It offers an intimate lens into our cluster communities, going behind the stitches to reveal the patience and precision that define Chikankari. It is a tribute to the human element, the master craftspeople who transform a rhythmic needle-pull into a cultural legacy.”
Extending this vision to the entire family, the collection features menswear highlighted by long and short kurtas and shirts with intricate yoke embroidery and ombre finishes alongside a vibrant kids’ line with all-over embroidered kurtas and checkered shirts in a palette of sun-washed yellows, tender pinks, and breezy blues. Every garment in the collection is verified by the Craftmark Tag, ensuring the authenticity of the hand-crafted work, across all 350+ stores.
The full range is now available at over 350 Fabindia stores nationwide and online at www.fabindia.com.
