Lingerie brand Enamor has expanded its offline retail footprint with the launch of a new exclusive brand outlet at Phoenix Palladium Mall in Ahmedabad. The move aligns with the brand’s strategy to strengthen its presence in high growth urban markets through premium experiential formats.
The 780 sq. ft. store houses Enamor’s full assortment and has been designed to enhance product trials and consumer engagement. It features trial style studios, silhouette fit lounges, an educational space, the BodySync innovations wall, curated collection displays and dedicated panty tray tables.
Speaking at the launch, Sandra Daniels, Chief Marketing Officer, Enamor, said, “Our retail growth is driven by a strong demand for premium fashion lingerie. At Enamor, we are dedicated to offering our consumers exceptional fit, quality, and an elevated shopping experience. The launch of our new premium experiential store at Palladium Mall is a step towards making the ‘Enamor’ experience more accessible, while complementing the brand’s robust online presence with an even more expansive offline footprint.”
The store offers everyday essentials, accessories and fashion-led lingerie collections. The brand continues to position itself in the premium segment by focusing on fit, innovation and in-store education to drive product awareness and trials.
Enamor is owned by Modenik Lifestyle Pvt. Ltd., which owns brands including Dixcy Scott and Slimz. The lingerie brand was created in 2001 as a joint venture with Barbara of Paris, a French heritage lingerie brand. It offers premium fashion lingerie and operates across online and offline retail channels in India. Thhe company has exclusive brand outlets, multi-brand outlets and national chain stores, in addition to its online platform.
