Indian medical lifestyle brand Knya has entered the United Arab Emirates, marking its first step outside the domestic market and the beginning of its global expansion journey.
The move comes amid steady inbound demand from UAE-based healthcare professionals who have been accessing the brand through India and regional professional networks. Knya will offer its range of medical apparel—including scrubs, lab coats, aprons, jackets, medical hijabs and accessories—through a mix of distribution partnerships and direct-to-consumer channels, leveraging the digital and retail infrastructure it built in India.
The UAE is a strategic market for the brand due to its advanced healthcare ecosystem, high concentration of expatriate medical professionals and demand for performance-driven medical apparel. The inclusion of medical hijabs reflects Knya’s focus on functional design tailored to regional requirements.
Founded with a focus on proprietary textile engineering, Knya has scaled its fabric innovation in India to address long working hours, durability and climate-related discomfort faced by healthcare professionals. The brand plans to apply these learnings to international markets, adapting its fabric technology to meet global performance benchmarks.
Abhijeet Kaji, Co-Founder, Knya, said, “UAE is an important milestone for us as a brand stepping outside India for the first time. Healthcare professionals everywhere experience similar challenges around long duty hours and climate-led discomfort. We are excited to bring our customer-first mindset to the UAE medical community while building a strong and scalable retail foundation.”
Vansikha Kaji, Co-Founder, Knya, said, “Our core achievement has been in proprietary fabric technology built for challenging Indian conditions. Entering the UAE motivates us to elevate our R&D further and adapt our moisture management, stretch engineering, and durability standards to meet global benchmarks. Technology will remain the heart of how Knya continues solving for healthcare professionals worldwide.”
The international foray follows Knya’s rapid domestic expansion, with the brand having launched over 15 retail stores across India within a year. Based on its performance in the UAE, Knya plans to evaluate the rollout of physical retail stores in the region as part of its next phase of growth.
