Entrepreneur and actor Rishaab Chauhaan has announced the launch of GRABORA, a new premium fashion brand aimed at redefining contemporary Indian clothing with elevated craftsmanship and modern design. The brand marks Chauhaan’s strategic entry into India’s rapidly expanding fashion market.
Positioned in the premium segment, GRABORA will offer menswear and womenswear focused on elevated essentials, refined silhouettes, and quality-driven design. The launch comes at a time when India’s fashion industry is witnessing strong demand for branded, premium apparel, driven by young consumers and rising disposable incomes.
Speaking about the launch, Rishaab Chauhaan, Founder of GRABORA, shared, “GRABORA is more than just a fashion label–it is a reflection of our journey, values, and aspirations. Coming from a background where excellence has been a guiding principle for over 40 years, we wanted to create a brand that stands for quality, authenticity, and timeless elegance. India’s fashion market is evolving faster than ever and GRABORA is here to meet this evolution with thoughtful, premium designs. Our goal is to become a brand that consumers trust, love, and proudly wear.”
The brand draws from the Chauhaan family’s legacy of four decades in education through the Greenway Modern Sr. Sec. School chain in Uttarakhand, a name associated with credibility and community trust. GRABORA, Chauhaan said, is the next chapter of that legacy as the family expands from Uttarakhand to Mumbai.
GRABORA has outlined an aggressive growth roadmap, with plans to expand product categories, open flagship stores, and build a strong presence across leading fashion retailers and e-commerce platforms. The brand is also exploring collaborations with designers and artisans, along with future extensions into accessories, seasonal collections, and international markets.
With a clear vision and premium positioning, GRABORA aims to emerge as a modern Indian fashion brand synonymous with style, sophistication, and quality.
