ONLY has reopened its store at DLF Mall of India, Noida, unveiling a refreshed, modern design aligned with the brand’s latest global retail concept. The revamped space brings a sharper aesthetic, enhanced denim storytelling, and a smoother, more intuitive shopping experience.
Spread across 2,331 sq. ft., the redesigned store features optimised zoning across key categories and trend stories, making it easier for shoppers to discover new fits, silhouettes, and everyday essentials. The layout incorporates elevated visual cues, mood imagery, and look-based styling displays, creating an immersive environment that spotlights the latest seasonal drops and ONLY’s signature denim edits.
The revamped store aims to deliver effortless browsing and a seamless flow, reflecting the brand’s continued focus on experience-driven retail.
ONLY is an international fashion brand for young women and one of Europe’s leading denim labels, available in more than 4,500 stores worldwide. In India, the brand operates 62 exclusive stores and 329 shop-in-shops, and is also available online via its own website and leading e-commerce partners.
BESTSELLER India is part of the Denmark-based BESTSELLER group, present in 47 countries with over 3,100 chain stores. In India, the company retails JACK & JONES, VERO MODA, ONLY, SELECTED, JACK & JONES Junior, and VERO MODA Girl across 256 exclusive brand outlets and more than 1,519 shop-in-shops.
