Louis Philippe, the premium menswear brand from Aditya Birla Lifestyle Brands Limited, has launched The Royal Masquerade, a new ceremonial collection inspired by the drama and sophistication of Venetian masquerade culture. The line blends couture sensibilities with contemporary occasionwear, offering elevated dressing for modern consumers seeking refined statement pieces.
Drawing from the opulence of 17th- and 18th-century European soirées, the collection reinterprets velvet textures, sculpted tailoring, and intricate detailing for today’s ceremonial wardrobes. Rich jewel tones such as emerald, midnight sapphire, ruby lacquer, ivory and gold anchor the palette, while silhouettes span architectural tuxedos, layered ceremonial shirts, and sharply cut three-piece suits.
Materials include Giza cotton, velvets, Tencel blends, baroque jacquards and tonal embroideries, with details such as lace plackets, ruffled collars, pearl-finish lapels and enamel accessories adding depth and craftsmanship.
Speaking on the launch, Anil S Kumar, Chief Business Officer, Louis Philippe, said, “The Royal Masquerade is a celebration of modern royalty – not defined by lineage, but by individuality and intention. It honours the craft and ritual of dressing well, not through excess, but through refinement, character, and timeless confidence. This collection invites men to step into moments that feel extraordinary – to wear emotion as much as elegance.”
The collection presents four defining mood stories – Midnight Masquerade, Cherry Lacquer Luxe, Sage Sovereign, and Gilded Ivory – each championing layered luxury and restrained opulence. Finishing touches – sculptural bow ties, pearl-edge cravats, enamel brooches – complete the ceremonial narrative with a whisper of old-world charm.
Anchoring the line is Gods & Kings, a premium capsule envisioned as “ceremonial wear fit for royalty.” Crafted in 100% cotton and cotton-Tencel blends with Silk Protein and Liquid Ammonia finishes, this segment brings couture-like touch and luminosity to everyday celebration wear, starting at ₹3,499.
With ‘The Royal Masquerade’, Louis Philippe redefines ceremonial menswear for a new era – where heritage meets audacity, softness meets structure, and elegance returns with sentiment and soul. This is fashion that doesn’t just dress the moment – it heightens it. Where every detail is a quiet proclamation of charisma, craft, and contemporary regality.
The Royal Masquerade collection is available at Louis Philippe stores across India and online at www.louisphilippe.abfrl.in.
