Azzaro has announced the appointment of emerging talent, Bollywood actor Ibrahim Ali Khan as its new Fragrance Local Ambassador. Ibrahim will feature in the upcoming Azzaro Wanted campaign, showcasing the new Forever Wanted Elixir fragrance.
Ibrahim will lend his image to the new Azzaro Wanted local campaign, featuring the Forever Wanted Elixir fragrance. Created to seduce and for those who wish to be desired, Azzaro Wanted fragrances are crafted for people who thrive on daring self-expression, who celebrate elegance, hedonism, and audacity.
Ibrahim Ali Khan is rapidly emerging as a youth icon. With his modern sense of style, natural screen presence, and a rapidly growing fan base of over 1.4 million followers on Instagram since his debut, he represents the evolving face of new-age masculinity. Beyond his professional journey, Ibrahim is widely admired for his grounded personality and effortless charm, making him a cultural trendsetter and the perfect face for Azzaro’s new chapter.
“Ibrahim has a magnetic personality, a genuine and captivating aura that made him a perfect match to embody the bold spirit of Azzaro Wanted in India,” says Charles-Alexandre Boczmak, General Manager of L’Oréal International Distribution SAPMENA.
Speaking about the partnership, actor Ibrahim Ali Khan stated, “Azzaro Wanted isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly.”
