Homegrown beauty brand by designer and entrepreneur Masaba Gupta, LoveChild Masaba, has launched its first flagship outlet at Phoenix Marketcity, Mumbai.
The new store, spread across 226 sq. ft., offers a best-in-class retail experience where customers can enjoy makeup trials, try-and-buy services, and personalized consultations. The space embodies Masaba’s distinctive design language, infused with her signature elements and motifs, creating a vibrant and immersive shopping experience.
Commenting on the launch, Masaba Gupta said, “LoveChild has always been about making beauty more inclusive, accessible, and joyful. With this first flagship store, we are bringing our universe closer to our consumers, offering them not just products but an experience rooted in playfulness, creativity, and confidence.”
Vikas Shetty, Senior Vice President – Leasing & Retail Director added, “This addition further strengthens our beauty portfolio, which brings together both established and emerging names that stand for quality, innovation, and trust, creating a true destination for beauty and lifestyle experiences.”
Currently, LoveChild Masaba is present in 100+ points of sales across India, spanning leading malls and retail formats. The brand has also partnered with Shoppers Stop, Lifestyle, and Health & Glow in the modern trade segment.
With the launch of this flagship outlet, LoveChild aims to double its offline presence in the near future, further strengthening its footprint across the country.
