Libas, India’s leading ultrafast fashion brand, has announced the launch of its new campaign, Season of Joy – a celebratory ode to sisterhood, togetherness, and the anticipation of festivities. The campaign captures the charm of pre-festive moments, from heartfelt conversations and radiant smiles to the excitement of celebrations ahead.
Unveiled with the launch of Libas’ latest pre-festive collection, Season of Joy introduces elegant kurta sets, versatile co-ord sets, and festive suits in contemporary prints and subtle sparkle. With an average price point starting from ₹2,000+, the collection blends aspirational festive style with everyday accessibility.
Speaking on the launch, Sidhant Keshwani, Founder & CEO, Libas, said, “Festivals in India are as much about the days that lead up to the celebrations as they are about the main occasion. Season of Joy is our tribute to these cherished pre-festive moments—togetherness, laughter, and effortless style. We aim to inspire the modern Indian woman to embrace her individuality with grace, while strengthening Libas’ position as the preferred choice for festive wear.”
The campaign also introduces multiple capsule lines—Tarini, Co-ordsome, Blooming Prints, Khwaab, and Gerua—each reflecting a unique celebratory mood.
The Season of Joy collection is now available across all Libas platforms, including its D2C app, website, leading e-commerce marketplaces and offline stores nationwide.
