In a significant milestone for India’s burgeoning beauty industry, NARS Cosmetics and Armani Beauty have made their official debut at Phoenix Palladium, Mumbai, bringing their globally renowned luxury makeup and beauty offerings to one of the country’s top retail destinations.
NARS Cosmetics: Journey and Footprint in India
Founded in 1994 by French makeup artist and photographer François Nars, NARS Cosmetics developed a cult following for its artist-driven ethos, innovative products, and iconic items like the Orgasm Blush and Radiant Creamy Concealer.
The brand entered India in late 2023 through a partnership with Shiseido Asia Pacific and Shoppers Stop, first opening a flagship boutique at Select CityWalk, New Delhi. NARS rapidly expanded its footprint:
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Available at select Shoppers Stop, Sephora. In January 2025, NARS partnered with omnichannel beauty retailer Nykaa. Its products are now available nationwide online and in select Nykaa stores, bolstering both its accessibility and digital presence.
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NARS has focused on offering its full range—from complexion products with over 30 shades to eye, cheek, and lip categories—catering to India’s diverse skin tones.
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The brand’s expansion has been marked by bold retail concepts, immersive touchpoints, and a commitment to empowerment and artistry-driven beauty.
Armani Beauty: Journey and Footprint in India
Armani Beauty—the luxury beauty branch of Giorgio Armani—has gained global renown for its sophisticated fragrances, elegant makeup, and high-performance skincare. In India:
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Armani Beauty’s presence has been built via exclusive boutiques and curated shop-in-shops, thanks to collaboration with Shoppers Stop’s beauty division. The brand’s inaugural store launched at DLF Promenade, Vasant Kunj, New Delhi in November 2024.
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The brand has targeted major metros, planning dedicated boutiques and shop-in-shops at locations such as Shoppers Stop, SSBeauty, Tira, Nykaa, and Sephora.
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The initial launch included a curated range of 60–80 products spanning fragrance, makeup, and skincare.
The store openings of NARS Cosmetics and Armani Beauty at Phoenix Palladium, Mumbai, is a landmark for luxury beauty in India, reflecting both brands’ commitment to innovation, inclusivity, and the flourishing local beauty community.
