NARS Cosmetics, the renowned makeup brand founded by François Nars, celebrated the grand opening of its inaugural standalone store in India, situated at Select CITYWALK Mall in New Delhi. Spanning 300 square feet, the boutique introduces a fresh dimension to beauty retailing, boasting a modern aesthetic and a range of cutting-edge features designed to captivate customers.
The store marks a significant milestone for NARS Cosmetics, following its successful nationwide launch in the Indian market. The space showcases larger-than-life visuals captured by François Nars himself, along with contemporary amenities and a sleek interior envisioned by François Nars and Fabien Baron of the New York-based design firm Baron & Baron.
NARS enthusiasts visiting the boutique can expect an immersive experience, complete with a virtual try-on tool allowing customers to discover their ideal shades. The store showcases NARS’ renowned collection, celebrated for its rich pigments, luxurious textures, and award-winning formulas, offering patrons an exclusive glimpse into the latest beauty innovations.
“The brand launch in October 2023 exceeded all our expectations and we thank our consumers and partners for their immense support and love for the brand. India is a very important market for NARS Cosmetics and for Shiseido group in APAC, with the demand for high quality, premium beauty products growing steadily amongst discerning Indian consumers,” Nicole Tan, President & CEO of Shiseido Asia Pacific (APAC).
“We are excited about our plans and future for India, and we look forward to bringing the brand closer to many more consumers through our various touchpoints this year,” Tan added.
“The launch in October 2023 with our partners Shoppers Stop and Sephora set the tone for NARS Cosmetics in India. The new boutique aligns with the brand’s vision to create personalized and memorable beauty experiences for its diverse clientele,” Sanjay Sharma, Country Head of Shiseido India said.
The brand’s products are also available at select Shoppers Stop and Sephora stores across the country, as well as online its respective websites.
