They say you can’t be everywhere at once — unless you’re a franchise. Whether it’s co-ord sets in Coimbatore or fusionwear in Faridabad, India’s fashion scene is going hyperlocal, with national ambitions. From bustling high streets to markets in Tier 2 towns and beyond, franchise-led retail is how fashion brands are scaling smart and selling wide.
We bring you 7 top Indian brands and companies which are turning towards the franchise model of retailing to reach a wider audience, and succeeding.
Mohanlal Sons
While Mohanlal Sons get a lot of franchisee queries due to their 144 year legacy and market leadership, the company is very selective in its choice of partners. The primary criteria for choosing a franchise partner are:
- Sound financial background
- Market reputation
- Ability to take multiple stores on franchisee in the future
- Local market knowledge and Retail background is an added bonus
Mohanlal Sons provides complete Marketing, HR & Operations support to franchise partners to ensure that brand consistency and experience is maintained across all stores, whether company owned or franchise owned. Everything from store interiors to operations to marketing is standardised across all our stores.
Currently, the company is open to seeking franchise partners countrywide, particularly in the states of Uttar Pradesh, Madhya Pradesh, Bhubaneshwar, Pune, Bengaluru, Hyderabad and Vizag.
The investment amount that the company expects is approximately Rs 7,500 per sq. ft. (on average). This includes both a refundable stock deposit and a non refundable amount towards Capex.
amanté
amanté is always on the lookout for franchise partners who don’t just bring capital, but share the brand’s passion for delivering premium experiences to modern women.
Retail experience, especially in lifestyle or fashion categories is a strong advantage, but alignment with amanté’s brand ethos—attention to detail, a deep understanding of customer service, and a commitment to maintaining the integrity of the amanté experience—are extremely important. Partners with strong local market knowledge, operational discipline, and the willingness to invest in long-term brand building are preferred.
“At amanté, the most successful partners are those who treat the store not just as a business, but as an extension of the brand—curating a space where women feel confident, comfortable, and inspired,” says Deepak Jain, CEO, amanté.
The brand expects capital investment of Rs 2800-3000 per sq ft, rental deposits equivalent to six months’ rent for a mall store and two months’ for a high street store and inventory deposits to amanté of Rs 10-12 lakh.
nuvora
Franchising is more than a business model for nuvora; it’s a brand-building collaboration. At nuvora the ideal franchise partner is:
- Someone who not only brings strong operational and retail capabilities but also shares nuvora’s passion for premium fashion and customer experience.
- Partners who understand the nuances of their local market, have a proven track record in retail, and are committed to upholding nuvora’s standards.
- Equally important is their alignment with nuvora’s long-term vision.
“Investment expectations for nuvora are subjective and depend on the city, location, and specific market potential, especially given the significant variations in retail rentals across locations in the current environment. This flexible, case-by-case approach allows nuvora to maintain its premium positioning while ensuring that each store is set up for success in its unique context,” states Sandip Kanti Baksi, CEO, nuvora.
Clovia
Clovia follows a ‘you build the store, we run it’ philosophy. The model is accessible—no prior retail experience is required to become a Clovia franchisee. Instead, the brand looks for franchise partners who demonstrate:
- Commitment
- Alignment with the brand vision
- Willingness to invest in building a strong local presence
Apart from the initial store investment, Clovia manages everything, from inventory and visual merchandising to staff training and marketing support. To deliver the same seamless experience as its COCO (company owned company operated stores), Clovia follows identical SOPs across both formats, with no difference in billing systems, in-store offers, or service quality.
“Franchise partners receive end-to-end support, including assistance with store launch, visual merchandising, centralised staff training, marketing and promotional guidance, and technology integration,” explains Neha Kant, Founder, Clovia.
Clovia controls and monitors all brand visuals, store design, product display formats, customer service protocols, offers and billing methods to ensure a uniform experience across all locations.
Store investments are transparently mapped per square foot, with size determining capital outlay. This approach fosters long-term trust with partners.
Ethnix by Raymond
Ethnix by Raymond primarily operates through the FOFO (Franchise Owned, Franchise Operated) model, allowing partners the autonomy to manage daily operations while the brand ensures consistency and integrity. In select key markets, Ethnix also explores hybrid models to maintain an optimal balance between brand control and operational flexibility.
“We look for partners who not only understand retail and possess strong financial capabilities but also share our brand vision,” says Rahull Taneja, Head Retail, Ethnix by Raymond. “A genuine passion for fashion and customer service is crucial, and regional expertise combined with a long-term business approach sets the best partners apart.”
Ethnix by Raymond establishes clear guidelines for store location, size, and investment requirements. The brand expects all partners to maintain operational excellence and strictly follow established SOPs. This structured approach ensures a consistent customer experience across all outlets and supports long-term business sustainability.
Duke Fashions
Duke Fashions’ idea of a franchise partner is one who aligns with its core philosophy of delivering premium quality at value-driven pricing.
“Ideal partners are business-minded individuals with a long-term vision and the capacity to invest in infrastructure, inventory, and localised marketing efforts. We place strong emphasis on adherence to its brand standards, including SOPs, visual merchandising guidelines, and customer service excellence,” says Komal Kumar Jain, Chairman, Duke Fashions India Ltd.
While prior retail experience is an advantage, it is not a prerequisite—what truly matters is a deep understanding of local consumer behavior and market trends. Above all, Duke values partners who are committed to growing the brand with integrity, consistency, and shared purpose.
Duke expects franchise partners to invest in a store which is between 500–1200 sq. ft., and in premium retail zones.
Groversons Paris Beauty
Traditionally, Groversons Paris Beauty has built its retail presence through flagship stores in New Delhi, Haryana and Punjab. Now, with the introduction of franchising, the brand is set to accelerate its expansion, particularly into Tier II and III cities, by partnering with local entrepreneurs.
“This shift allows Groversons Group to scale efficiently while maintaining its strict quality standards and customer experience, as franchisees benefit from a ready-to-launch model featuring curated product assortments, standardised branding, and full support from Groversons Group extensive manufacturing capacity of 2.5 million pieces per month,” says Siddharth Grover, Director, Groversons Group.
