SocksXpress, the newly rebranded sockwear brand formerly known as Balenzia, has opened its 24th store at DLF Mall of India, Noida. Known for its bold and expressive approach to fashion, the brand aims to engage directly with the mall’s diverse footfall, which includes students, professionals, families, and travellers.
“DLF Mall of India is more than a mall—it’s a cultural and retail landmark,” said Shruti Gupta, Head of Strategy at SocksXpress. “This store isn’t just a location; it’s a declaration. We’re showing up with purpose, meeting customers where they live, work, and shop—and giving them something that speaks to who they are. We believe socks can do more than complete an outfit—they can tell your story.”
The new outlet features the brand’s complete portfolio, including timeless essentials, fashion-forward pieces, fandom collaborations, and playful everyday styles—all manufactured responsibly in ethical, sweatshop-free factories.
Over the past year, SocksXpress has been steadily activating its phygital strategy—combining a strong e commerce and D2C presence with immersive on-ground retail experiences. From short-term pop-ups at high footfall locations to building deeper connections with niche communities, the brand has been expanding visibility in creative, engaging ways. These initiatives have sparked real conversations, driven interaction, and strengthened its positioning as a brand that stands for bold self-expression.
With this latest opening, the brand continues to focus on making bold self-expression accessible, aiming to connect with young, style-driven consumers both online and offline.
