Aditya Birla Lifestyle Brands Ltd (ABLBL) debuted on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) today following its demerger from Aditya Birla Fashion and Retail Ltd (ABFRL), marking a significant step in the Aditya Birla Group’s retail restructuring strategy.
The company’s shares were listed at Rs 167.75 on the BSE, with the NSE opening price settling at Rs 167. The listing price places ABLBL’s market capitalisation at approximately Rs 20,000 to ₹21,000 crore.
Aditya Birla Lifestyle Brands houses the group’s legacy western wear portfolio including Louis Philippe, Van Heusen, Allen Solly and Peter England. It also includes emerging high-growth labels such as Reebok, American Eagle, and Van Heusen Innerwear. The company operates over 3,250 stores across approximately 4.6 million square feet, with around 70 percent run through franchise partnerships.
Despite a strong opening, ABLBL shares witnessed volatility in the market. According to market data, the stock touched an intraday low of Rs 159.15 on the BSE, with similar fluctuations seen on the NSE.
