For centuries, yoga has been an integral part of Indian culture. But in recent years, it has truly entered the mainstream – going beyond wellness to become a lifestyle statement. From being a tool for health and mindfulness, yoga has now made its way into the fashion scene too. Think sleek yoga pants, stylish co-ord sets, and beautifully designed mats that look as good as they feel.
This International Yoga Day, IMAGES Business of Fashion brings you a list of athleisure brands that will turn your everyday yoga routine into a truly fashionable affair.
- Cava Athleisure
Founded by sisters Ria and Shreya Mittal, Cava was born during Covid. Ria and Shreya noticed a gap in the market for athleisure wear brands in India that also offered stylish clothing. To fill this white space, they created Cava, which offers fashion, comfort, and versatility for fitness enthusiasts. Bootstrapped with their parents’ support, Cava took off and has its eyes set on becoming a Rs 100 crore company. The brand retails through its own website, online marketplaces, and in MBOs including Broadway.
- TechnoSport
Performance wear brand TechnoSport was founded in 2015 by Sunil Jhunjhunwala and Sumit Santhalia. The brand was established with a vision to provide technically-superior and high-quality apparel at accessible prices which is also tailored for the Indian consumers. The brand enjoys a robust retail footprint, with over 6,000 MBOs (Multi-Brand Outlets). Currently, it operates 30+ stores with plans to open 15 more by the end 2025, focusing on Tier 1 and 2 cities.
- No Nasties
In a fashion world constantly reinventing itself, few brands have stayed as grounded in purpose and sustainability as No Nasties. Founded by Apurva Kothari, No Nasties is not just a casualwear label — it’s a conscious lifestyle choice. Known for its 100% organic cotton apparel and recently introduced organic linen line, the brand champions ethical fashion while redefining comfort-wear as a new norm.
Although No Nasties doesn’t define itself as an athleisure brand, it occupies an increasingly relevant space in that segment. At least 30% of its customers wear the brand’s organic cotton tees, tanks, and shorts for workouts, especially yoga and runs, Founder Apurva Kothari, told IMAGES Business of Fashion in an earlier interview.
With a flagship store in Goa and a robust e-commerce platform, No Nasties has already made its mark in India. As the lines between comfort, sustainability, and style continue to blur, No Nasties stands tall — proving that doing good and looking good are not mutually exclusive.
- Blissclub
As one of the early movers in India’s athleisure space, Blissclub played a pivotal role in mainstreaming stylish, movement-friendly clothing for women.” With a mission to empower women through movement, the brand’s signature products — like The Ultimate Leggings and Move All Day Pants — blur the lines between gym wear, loungewear, and even workwear.
It offers apparel with “game-changing” features like sweat-wicking, 4-way stretch, and second-skin softness. Currently, the brand operates 15 stores across India with plans to launch 20 more this year across key cities. The brand also retails through its e-commerce website, online marketplaces, and quick-commerce platform Zepto.
- aastey
Born out of the introspective moments of the 2020 lockdown, aastey is an athleisure and lifestyle brand built on the core values of self-love, acceptance, and mindfulness. Founded by Jeevika Tyagi and Kanupriya Mundhra, aastey emerged as a response to the emotional upheaval of the pandemic, championing a more inclusive, comfortable, and sustainable approach to fashion.
With the rise of athleisure and the need for size-inclusive performance wear, aastey stands out by offering products that cater to all body types, including 24 sizes and multiple lengths. The brand not only redefines fashion by putting comfort and confidence first, but also commits to a sustainable ecosystem — from sourcing to packaging.
Since its inception, aastey has grown steadily, marking key milestones such as its international debut in Dubai.
- Good Indian
Good Indian, is an eco-friendly sports and activewear D2C brand that is committed to making a positive impact on the world. The brand was founded with a core belief in the power of movement and the importance of feeling good in what you wear. With its mission to empower the modern day Indian to live an active lifestyle with confidence and comfort, Good Indian offers high-quality, sustainable and functional clothing that inspires and supports everyday movement.
- OG and Co.
Launched in 2022 after two years of R&D, luxury fashion brand OG and Co. focuses on creating luxury essentials from sustainable fabrics like hemp and bamboo. The brand offers wardrobe basics and performance wear that don’t compromise on aesthetic or ethics. Their soft, breathable essentials are perfect for low-impact workouts like yoga, while their elegant silhouettes blur the line between wellness and streetwear.
- Terractive
Launched in 2023 by sisters Raena Ambani and Rahee Ambani-Choksi, Mumbai-based Terractive is all about high-performance fabric innovation. From its TerraSoft Cuddle Tees (ultra-soft with anti-odour tech) to its 365 Men’s Shorts and sweat-patch-free skorts, the brand caters to the Indian climate and mindset. Their proprietary fabrics like CoolKnit and TerraSoft blend performance with premium feel. Recently backed by Fireside Ventures and DeVC with ₹8 crores in pre-series A funding, Terractive is geared up for category expansion and national growth.
As Yoga continues to evolve from a wellness ritual into a cultural lifestyle, the fashion industry is also responding with equal measure — becoming more expressive, inclusive, and sustainable.
So this Yoga Day, don’t just strike a pose — do it in style with these homegrown new-age athleisure brands.
