Aditya Birla Group’s fashion and lifestyle brand Allen Solly has entered the Middle East with the launch of its first exclusive store in Dubai. Located on the second floor of City Centre Deira, the 1,830 sq. ft. store marks a key step in the brand’s international expansion strategy.
The store was inaugurated in partnership with franchise partner Kalyan Silks, and the opening was attended by Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited (ABLBL); T. S. Pattabhiraman, Chairman, Kalyan Silks; and Mahesh Pattabhiraman, Executive Director, Kalyan Silks.
This new outlet introduces Allen Solly’s menswear, womenswear, and signature handbags to UAE customers for the first time. Known for its smart casual offerings, the store features a range of relaxed silhouettes, bold colour-blocking, and contemporary styling for both men and women. The retail space has been designed with natural wood textures, ambient lighting, and curated zones to reflect the brand’s aesthetic.
The store also marks the Middle East debut of Allen Solly Women—a collection targeting millennial and Gen Z consumers with versatile, trend-focused pieces. The offering includes modern dresses, workwear separates, and handbags aimed at consumers seeking functionality and style.
Jacob John, President, Premium Brands, Aditya Birla Lifestyle Brands Limited said, “The launch of our first exclusive store in Dubai is a proud moment in Allen Solly’s ongoing global story—one that began with its rich Nottingham heritage and continues to evolve with every new market we enter. As a leading hub for international fashion and modern retail, Dubai offers the perfect stage for our bold, contemporary aesthetic and smart casual philosophy. This store is more than a retail destination; it’s a statement of style, confidence, and our commitment to dressing modern consumers who value originality, self-expression and individual style. We’re excited to bring the distinctive Allen Solly experience to the Emirates and look forward to expanding our presence in other fashion-forward cities across the world.”
S. Pattabhiraman, Chairman, Kalyan Silks added, “We are delighted to partner with Aditya Birla Lifestyle Brands to bring Allen Solly to Dubai. The brand’s British roots, fashion-forward mind-set, and focus on comfort make it exceptionally relevant to the Dubai audience. We’re confident this store will become a go-to style destination for the region’s diverse and dynamic fashion lovers.”
Alongside casualwear and accessories for women, the store also features a range of menswear including shirts, polos, joggers, and professional wear like blazers and dress shirts.
Allen Solly, part of Aditya Birla Lifestyle Brands Limited, was launched in India in 1993 and is credited with pioneering the concept of Friday Dressing. The brand’s portfolio now includes casuals, workwear, wedding wear, and a juniors’ line, with a growing focus on women’s apparel and accessories.
The launch of the Dubai store is part of the company’s larger global expansion efforts. ABLBL, as of March 2025, operates over 3,250 exclusive brand outlets and is present across 38,000+ multi-brand outlets and 7,000+ shop-in-shops in department stores. Its brand portfolio includes Louis Philippe, Van Heusen, Peter England, and international partnerships with American Eagle, Reebok, and Simon Carter.
