Being Human Clothing launches its Spring/Summer 2025 (SS25) campaign, spotlighting real stories, responsible fashion choices, and environmental awareness. The campaign continues the brand’s efforts to align fashion with purpose, emphasising small yet significant steps to reduce environmental impact while promoting positive social change.
The SS25 collections feature garments made from 100% Fairtrade, organic, and recycled cotton, along with denims crafted from recycled PET bottles. The use of these materials supports the brand’s focus on sustainable manufacturing practices. The collection also expands on the Fairtrade range, aiming to support cotton farmers through fair pricing and better working conditions.
The brand maintains its association with charitable initiatives through Being Human: The Salman Khan Foundation, which supports healthcare and education programs. In the environmental space, Being Human Clothing has partnered with Beach Warriors to take part in coastal clean-up drives, reinforcing its commitment to ocean conservation.
Animal welfare continues to be a priority, with the brand partnering with YODA (Youth Organisation in Defence of Animals) to protect and care for animals.
Ayaan Agnihotri, Executive Director at Being Human Clothing, said, “SS25 marks another step forward in our mission to make fashion meaningful. We’ve stayed committed to making thoughtful choices, whether it’s in how our clothes are made or how we give back to the community. With SS25, we want our customers to feel proud of what they wear, knowing it reflects a more mindful way of living.”
The SS25 campaign invites consumers to embrace a more values-driven approach to fashion, encouraging choices that contribute to a more compassionate and sustainable future.
