In Part 1 of this series, we explored 12 standout startups from Shark Tank India in the fashion, beauty, footwear, and lifestyle accessories space—each backed by investor confidence and some showing remarkable growth post-funding. This second instalment spotlights 13 more startups that received funding from the Sharks but whose post-funding performance data remains undisclosed.
Innovation is the spark that often sets great ideas apart—especially in fashion and lifestyle, where novelty, cultural nuance, and sustainability can outweigh sheer scale. In a country brimming with youthful energy and entrepreneurial ambition, it’s essential to celebrate not just what grows fast, but what grows meaningfully. This article explores what made these Shark Tank India startups investable—not just numbers, but vision: niche propositions, revivalist passion, inventive design, and responsible production.
While many chase mass-market success, these ventures remind us that progress also lies in the fresh, the bold, and the unexpected. Supported by a broader ecosystem of government startup schemes, tax incentives, and rising investor confidence, these 13 trailblazing brands dared to think differently—and were rewarded for it.
Analysis: Where Ideas Trump Scale
- Tradition Meets Tech: From Chikankari to Colour-Changing Clothes
Startups like House of Chikankari and Very Much Indian remind us that tradition can still be a powerful business proposition—especially when digitized and modernized. Meanwhile, Girgit’s playful, colour-changing clothing infuses novelty into kidswear, making it both entertaining and Instagram-friendly.
- Sustainable Everything: Fibre, Footwear, and Function
Canvaloop Fibre’s work with agricultural waste to create eco-fibres signals a potentially transformative innovation in textile supply chains. Similarly, Flatheads and Farda approach sustainability through everyday essentials—footwear and streetwear respectively. Maisha, NOOE, and Auli Lifestyle echo the same principles with premium, artisanal flair.
- Niche is the New Mainstream
From Sneakare, India’s first sneaker-care brand, to Heart Up My Sleeves, a detachable sleeve concept, and The Sass Bar’s dessert-shaped vegan soaps—these businesses occupy micro-niches. They cater to subcultures and psychographics, not just demographics—a strategy that resonates with modern consumers seeking personalization and self-expression.
- Women-Centric & Work-Ready
Woman Like U is a timely entrant that acknowledges the evolving sartorial needs of India’s growing base of working women. It balances style with professionalism—an underrepresented category until recently.
- Design-Led, Premium-Looking Products
NOOE stands out for merging Scandinavian aesthetics with Indian sensibilities. With significant funding and an ambitious revenue plan, it’s one of the few bridge-to-luxury plays in this list, proving that even workspace design can be fashion-forward.
Closing Thoughts: A Start-Up Nation’s Next Chapter
Many of these ventures may not (yet) have exponential revenue jumps, but their very existence reflects India’s rising appetite for creativity, sustainability, and self-expression. As a country of young minds, we need room to experiment—and fail—without stigma. From the Sharks to the Startup India ecosystem, the support for bold, unorthodox ideas is creating ripple effects.
India doesn’t just need 100 unicorns. It needs a million experiments. These 13 startups embody the bigger idea: in fashion and lifestyle, culture and creativity deserve a seat at the startup table.
