Reliance Retail’s beauty platform Tira has expanded its offerings with the launch of a lifestyle merchandise line, marking its entry into non-beauty products, as announced by a press release on Wednesday.
With this move, Tira aims to become a part of its customers’ daily lives through design-forward, functional lifestyle products, according to the company’s statement.
The debut collection focuses on stylish hydration essentials, including insulated tumblers in two sizes (1.2L and 600ml) and a sleek 1L sipper bottle. These products are crafted for everyday use and come with personalisation features like sticker sheets, combining aesthetics with utility.
This new category launch is just the beginning, as Tira plans to expand further into wellness, travel accessories, apparel, and self-expression products. The collection will be available online and at Tira’s offline stores, offering multiple touchpoints for customer engagement.
Tira, launched by Reliance Retail, is known for its curated beauty offerings and omnichannel presence. With this lifestyle addition, the brand continues to blur the lines between beauty, lifestyle, and personal expression.
