Indian nightwear and loungewear brand 9shines Label is building its offering around inclusive design, with a focus on plus-size nightwear that goes beyond scaled-up standard sizing. The brand’s range spans sizes M to 7XL, with styles individually re-patterned to ensure proportion, ease of movement, and everyday comfort.
The collection centres on relaxed A-line and maxi silhouettes, breathable cotton and lightweight fabric blends, and functional details such as side pockets and easy front openings. The approach responds to long-standing gaps in India’s plus-size nightwear segment, where limited styles and compromised fits have been common.
Founder Krutika Bhupta shares, “At 9shines Label, we design with the intention of making women feel comfortable, supported, and confident in what they wear at home. Every woman deserves nightwear that fits well, feels good, and aligns with her everyday life.”
Rooted in Indian climatic and lifestyle needs, 9shines Label prioritises durable, breathable fabrics and practical silhouettes over trend-led design. As the brand expands, it continues to position comfort, fit, and function as central to its nightwear offering.
