Ziniosa, a pre loved luxury fashion platform has raised an undisclosed amount of funding from Inflection Point Ventures (IPV), a press release said on Wednesday.
Founded in 2020, Ziniosa has emerged as India’s leading platform for secondhand luxury fashion. The platform hosts over 10,000 products across seven categories, including global luxury brands like Louis Vuitton, Gucci, and Chanel. Through Ziniosa, customers can buy and sell authenticated preloved fashion items. The platform is also the only exclusive preloved fashion partner on Tata Cliq Luxury.
Ziniosa is co-founded by Ashri Jaiswal and Varun Ramani engineers-turned-entrepreneurs with extensive experience in e-commerce and product development across India and the US. Ashri brings over five years of project management expertise and is also a TEDx speaker and UN Women mentor. Varun has worked with global firms like Philips and Keithley and shares a strong background in e-commerce alongside Ashri.
Ashri Jaiswal, Co-founder, Ziniosa, shares, “The preloved movement is just getting started—and at Ziniosa, we’re proud to be leading it as India’s fastest-growing, organised platform for luxury resale. We’re not just selling fashion; we’re changing how India shops.”
Varun Ramani, Co-founder, Ziniosa, adds, “With the support from IPV, we’re gearing up to scale Ziniosa across all fronts—expanding our team, strengthening our tech, and opening our first store within the next two years. We’re also growing our men’s category and significantly expanding our product catalogue to meet rising demand.”
Mitesh Shah, Co- Founder, Inflection Point Ventures, says, “The thrifting movement is gaining a lot of popularity in India. It makes luxury fashion more accessible and affordable along with driving sustainable and mindful consumption. We’re very excited to be a part of this along with Ziniosa and be able to offer high end, quality fashion items to a growing market in India.”
Ziniosa is headquartered in Bangalore, with a warehouse in the same city. With a YoY growth rate of 40%, it currently has Rs 15 crore worth of inventory entirely sourced at zero cost. The platform boasts over 30,000 products and a database of 60+ brands, while maintaining CM1 profitability with minimal burn.
The startup operates on a zero-inventory acquisition cost model, resulting in higher margins and reduced financial risk. Its price protocols are data-backed, ensuring transparency, and its strict authentication system helps eliminate counterfeits, enhancing buyer trust and reinforcing its category leadership.
The startup has been incubated at NSRCEL (IIM Bangalore’s Entrepreneurship Cell) and NASSCOM/CWE, and boasts an 80% sell-through rate—among the highest in the industry.
The Indian luxury market is currently valued at ₹82,000 crore (~USD 10B), while the secondhand market in India is estimated at $3B. Globally, the preloved fashion market is projected to reach $350B by 2027—underscoring the vast opportunity Ziniosa is tapping into.
