Zen Diamond, the globally acclaimed fine jewellery brand with a presence across more than 450 stores worldwide, has opened a new store at Lake Shore Mall, Hyderabad. The brand entered India in 2024 with its flagship boutique in Bandra, Mumbai, and has since added stores in Borivali, Bengaluru, and Chandigarh. It aims to establish 100 stores across India within five years.
The 800 sq. ft. Hyderabad store features the brand’s signature grey palette with fluted panels and stucco textures. Beyond jewellery, it also stocks luxury accessories including perfumes, watches, and gold coins.
Last year, the brand had announced global icon Jennifer Lopez as its brand ambassador, marking a new phase of glamour, innovation and timeless sophistication for Zen Diamond.
The 800 sq. ft. store at Lake Shore Mall embodies Zen Diamond’s signature design language, a refined grey palette that accentuates the brilliance of each creation, enhanced by premium finishes such as fluted panels and elegant stucco textures.
Along with fine jewellery, Zen Diamond also stocks a curated selection of luxury accessories, including perfumes, ties, watches, pens, and gold coins, making it a one-stop destination for refined gifting and personal indulgence.
Speaking about the new Hyderabad store, Neil Sonawala, Managing Director at Zen Diamond, said, “India continues to be a key growth market for us. After receiving an encouraging response in Mumbai, Chandigarh and Bengaluru, we are pleased to be furthering our position in South India and bring Zen Diamond to Hyderabad, a city known for its rich heritage and evolving design sensibilities. At Zen Diamond, we strongly believe that exceptional in-store experiences are integral to how customers connect with our brand and our teams are committed to delivering a personalized and memorable journey for every visitor. Our new store at Lake Shore Mall offers customers an immersive jewellery experience that combines contemporary design with timeless artistry.”
Zen Diamond operates over 450 stores worldwide and is partnered with the Natural Diamond Council for natural diamond certification.
To mark the Akshaya Tritiya launch, the brand is offering a complimentary 1.5g 24kt gold coin on purchases above ₹90,000, zero-cost EMI with 10% upfront, and an additional Rs 2,400 per gram on old gold trade-ins.
