XYXX, India’s leading premium men’s lifestyle and innerwear brand, has expanded its portfolio with the launch of CREW, a contemporary, ‘active-inspired’ athleisure line crafted for India’s younger, style-driven consumers. Rooted in comfort, culture and creativity, CREW brings together varsity aesthetics and sports-adjacent design, marking a bold move in everyday menswear.
The first drop — THE VARSITY COLLECTION — channels the vibrant spirit of campus culture. The line features oversized silhouettes, bold collegiate graphics, clean lines and youthful colourways, delivering a refreshed take on iconic varsity style tailored for India’s evolving athleisure moment.
Commenting on the launch, Yogesh Kabra, Founder, XYXX says, “With CREW, we’re building a modern athleisure aesthetic rooted in community, culture, comfort and great design. Today’s young India wants clothing that matches their pace- versatile enough for college, work, socialising and play. The Varsity collection brings global athleisure wear energy to everyday essentials, while staying true to the superior quality XYXX is trusted for.”
The Varsity Collection offers a cohesive lineup of essentials designed for the new athleisure code, including:
- Oversized hoodies with bold collegiate graphics
- Structured high-neck quarter zips
- Rugby polos
- Relaxed sweatpants tapering into joggers with adjustable hems
- Track pants with ankle zip-slits
- Crewneck sweatshirts and sweat shorts
- Varsity socks and caps to complete the look
Each piece is crafted from 330 GSM French Terry cotton with a soft brushed interior, delivering comfort, durability and elevated warmth for all-day wear.
Harshad Panchal, Lead Designer, XYXX, comments on the collection, “With CREW, our goal was to reinterpret athleisure through a design-first lens- where every silhouette balances comfort with modernity. The Varsity Collection draws from classic collegiate culture, but we rebuilt each piece with contemporary proportions, elevated materials and graphic detailing that feels both expressive and effortless. We wanted the line to look globally inspired yet unmistakably current for young India- clean, confident and crafted for movement.”
CREW’s debut varsity collection is now available at xyxxcrew.com, with prices starting at Rs 999.
XYXX is a homegrown men’s lifestyle brand known for premium innerwear, loungewear and athleisure designed with elevated fabrics, contemporary aesthetics and innovation-driven product engineering. With 22,000+ retail touchpoints across India, strong presence in modern trade through Shoppers Stop and multiple EBOs in Mumbai, XYXX is also a top performer across major e-commerce marketplaces including Amazon, Flipkart, Myntra and Ajio, and on its website, xyxxcrew.com.
