Youth fashion brand Wrogn, part of Aditya Birla Group’s TMRW portfolio, has launched a new campaign with Bollywood actor Ibrahim Ali Khan. Titled “Wrogn. But Real.”, the campaign focuses on individuality and encourages young consumers to embrace authenticity over the pressure of being “perfect.”
The film features Ibrahim Ali Khan delivering the message that perfection is overrated, highlighting the idea of accepting people with both strengths and shortcomings.
Speaking about the campaign, Anjana and Vikram Reddy, Co-founders of Wrogn, said, “At Wrogn, we have always stood for authenticity, courage, and self-expression. This campaign with Ibrahim takes that philosophy further. Today’s youth live under immense pressure to conform and perform. With ‘Wrogn. But Real.’ We want to remind them that it’s okay to be unapologetically yourself. That is where true confidence and style come from.”
Bollywood actor and brand ambassador, Ibrahim Ali Khan added, “What I love about Wrogn is that it doesn’t box you in. It’s real, raw, and imperfect – just like life. That’s why this campaign feels personal to me; it mirrors how I see style: unfiltered, effortless, and never trying too hard.”
The campaign will roll out across digital, social, and retail touch points nationwide, marking another milestone in Wrogn’s journey as one of India’s most loved youth fashion brands.
