ace turtle has announced the launch of two new Wrangler® stores in Bareilly, Uttar Pradesh, and Purnea, Bihar. This move strengthens the brand’s presence in high-growth Tier 2 and Tier 3 markets.
ace turtle is a tech-driven retail company that manages end-to-end operations and holds exclusive rights for global brands like Lee®, Wrangler®, and Toys“R”Us® in India and South Asia.
The new outlets are located at Phoenix United Mall in Bareilly and New Market in Purnea. Both stores are equipped with omnichannel capabilities, enabling seamless integration of online and offline shopping. They will also serve as local hubs for fulfilling online orders, improving last-mile delivery and customer convenience.
“We’re excited to bring Wrangler® to Purnea and Bareilly—two cities that represent the rising aspirations of a new India,” said Nitin Chhabra, CEO of ace turtle. “This expansion reflects our commitment to taking Wrangler® beyond metro cities and delivering a world-class shopping experience powered by technology, style, and innovation.”
With these launches, Wrangler® continues its strategy of bringing high-quality denim and apparel closer to consumers in emerging Indian markets.
