Women leaders are transforming India’s fashion retail landscape with strategic vision, innovation, and a keen pulse on the evolving consumer. From luxury to D2C, they’re driving growth, sustainability, and inclusivity—while redefining brand storytelling and digital strategy. This feature celebrates the women reshaping the fashion retail industry, breaking barriers, and elevating India’s global fashion presence.
In this edition, we spotlight Ritu Vijayvergiya, Co-Founder, 2.Oh! a visionary leader who is redefining India’s hair care space with innovation, resilience, and purpose.
With a deep-rooted passion for hair and beauty, Ritu Vijayvergiya identified a significant gap in effective, safe, and affordable hair products in India through her global travels. This realisation led her and her sister to launch 2.Oh!, an online-only premium hair care brand tailored for Indian consumers. Choosing Italy as the manufacturing base, they ensured superior formulations and international quality.
As a Co-founder, Ritu spearheads product development, brand strategy, marketing, and sales, while her sister manages operations and finance. Their strong partnership allows them to focus on their core strengths, driving the brand’s growth together. Ritu holds an MBA in Finance from Sydenham Institute of Management Studies, Research and Entrepreneurship Education, bringing strategic expertise to the brand while delivering high-quality, innovative hair care solutions.
Challenges & Triumphs in Leadership
With 25 years of experience in traditionally male-dominated industries such as finance and government aviation, Ritu has learned the importance of standing her ground. Confidence, expertise, and the ability to communicate firmly yet respectfully have been essential in earning respect across industries. She believes retail is no different—strong subject knowledge and effective people management are key to being taken seriously.
Key Strengths & Areas for Growth
- Strengths: Never Give up; Discipline; Diligence
- Area of Improvement: Continue learning and expanding knowledge
Game-Changing Decisions for Brand
A highly strategic approach to investing time, energy, and resources has been instrumental in driving success. By staying focused on key priorities rather than overextending, Ritu ensured efficient and sustainable growth.
Career Aspirations & Future Goals
- To make 2.Oh! a go-to brand for high-quality hair color and care.
- To make premium, international-grade products easily accessible in India.
3 Emerging Trends & Technologies Shaping Retail
- Early adoption of AI-driven tools
- Social validation and user-generated content
- Last-mile logistics
3 Career Learnings
- No job is too small, and no person is insignificant
- Learning never stops—it can come from books, experiences, or even everyday interactions
- Decision making is the most overlooked yet crucial skill in leadership
Advice for Aspiring Women Leaders
Work hard, stay confident, and never hesitate to ask for help. Most importantly, believe in yourself.
Biggest Role Model & Why
Father and husband have been her biggest cheerleaders, teaching her perseverance and resilience. Also, she admires athletes for their relentless dedication and discipline.
Life Mantra
‘She thought she could, so she did.’
