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Puneet Dudeja, Director - Business Development, South Asia, WGSN
Puneet Dudeja, Director - Business Development, South Asia, WGSN
Business Development Director for South Asia, WGSN

The New Mainstream: Why Regional Stories are the Future of Brand Connections in India?

In an increasingly interconnected India, where digital access and shifting populations are creating new cultural blends, brands must embrace diversity to thrive. The key to success lies in balancing cultural sensitivity, technology, and creativity, especially in a nation known for its diverse linguistic landscape. Moving Beyond English and Hindi For years, brands and media largely…

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