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Wacoal unveils Spring Summer 2024 collection

Japanese lingerie brand Wacoal has launched its Spring Summer 2024 collection. This season, Wacoal presents three distinctive styles each embodying the brand’s commitment to craftsmanship, sophistication, and versatility:

  • Balcony & Beyond
  • Everyday Elegance T-shirt Bra
  • Embrace Lace
  • Nylon Panty Collection

Founded in 1946 in Japan, Wacoal’s philosophy is to help women throughout the world to express their beauty. The brand began to launch its products in Asian countries in the 1970s, in America in 1985, in Europe in 1990 and eventually opened doors of its first store in India (Grand Galleria, Palladium, Mumbai) in December 2015.

The brand focuses on delivering beautiful, high-quality lingerie. They believe strongly in the importance of good fit and have an in-house trained group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.

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