Premium Japanese lingerie brand Wacoal has expanded its footprint in Mumbai with the launch of a new store at Oberoi Mall, Goregaon. This follows earlier openings this year at Phoenix Palladium and Sky City Mall, Borivali.
Spread over 780 sq. ft., the store features private fitting rooms, sleek interiors, intuitive product zoning, and digital displays showcasing the latest collections. Trained fit experts are available to help customers find the right size and style.
The Oberoi Mall outlet will offer Wacoal’s everyday essentials, bridal lingerie, seasonal fashion drops, sleepwear, loungewear, and the latest Autumn/Winter 2025 collection.
Pooja Merani, COO, Wacoal India. “Our presence at Oberoi Mall brings us closer to a vibrant, urban audience that seeks thoughtful designs, and superior fit. With the festive and bridal season approaching, this store allows us to better serve women looking for everyday comfort as well as indulgent, occasion-specific pieces.”
Hirokuni Nagamori, CEO, Wacoal India. “The new Oberoi Mall store reflects Wacoal’s core promise of offering premium lingerie with unmatched comfort, quality, and fit. We are committed to providing every woman with an elevated innerwear experience, one that empowers her daily and celebrates her individuality.”
Wacoal currently operates 18 exclusive stores in India along with a presence in over 40 large format stores, 80 multi-brand outlets, and leading e-commerce platforms. The brand aims to strengthen its presence in key metros while expanding into emerging cities.
