Premium Japanese lingerie brand, Wacoal, announces the launch of its newest store at DLF Mall of India, Noida, marking a significant expansion in the Delhi-NCR region. Following strong performance at its existing Delhi stores, this new opening signifies Wacoal’s accelerated focus on North India, with more stores set to open across Delhi-NCR in the coming months.
The new outlet also marks Wacoal’s first presence within a mall in Delhi, signalling its intent to deepen access to premium, well-fitted intimate wear in one of India’s most fashion-forward and fast-growing markets.
“At Wacoal, we are dedicated to offering women exceptional fit, quality, and an elevated shopping experience,” said Pooja Merani, COO, Wacoal India. “With the launch of our store at DLF Mall of India, we are not only strengthening our presence in the Delhi-NCR region but also marking our entry into the city’s mall retail space. This expansion is an important step in bringing Wacoal’s distinct experience closer to our consumers.”
Hirokuni Nagamori, CEO, Wacoal India, added, “Our rapid growth in Delhi-NCR is driven by a strong and rising demand for premium, expertly crafted lingerie. The opening of our first mall store in Delhi at DLF Mall of India represents a significant milestone for Wacoal, reinforcing our commitment to the North India market. With several more stores in the pipeline for Delhi, we are accelerating our momentum and laying a solid foundation for Wacoal India’s long-term growth.”
Spread across 300 sq. ft., the store features sleek interiors, private fitting rooms, smart product zoning, and digital displays showcasing the latest collections and brand stories. Trained fit specialists are available to help customers find their ideal size and style.
The store features an extensive range of Wacoal’s signature offerings including – BASICS, newly launched Stellar Collection, Autumn/Winter 2025 (AW’25) collection, bridal lingerie, fashion-forward seasonal collections, sleepwear, and loungewear.
Wacoal’s expansion is backed by growing consumer preference for premium innerwear and increased awareness around the importance of the right fit. The brand currently operates 18 exclusive stores across India, along with a presence in 45+ large format stores, 85+ MBOs, and leading e-commerce platforms.
Founded in Japan in 1946, Wacoal entered India in 2015 and continues to scale its omni-channel footprint, driven by a commitment to craftsmanship, comfort, and modern design.
